- You guys wanna hear
something interesting?
Well today I'm gonna share
with you all of my war stories
about getting banned by Google.
and today I'm gonna share with you
Hey everyone, I'm Neil Patel,
and if you don't, you're gonna get banned.
SEO mistakes that you should avoid
through WordPress themes.
So the first one I have for you
is building links
and they're like oh my god, this works.
Some people are still doing them,
Whether it's through WordPress themes,
Or anything like that.
it's through widgets, it's
through like those little
stack counter badges.
See, back in the day, I
Google for the term web hosting.
had a web hosting website.
I never provided web hosting,
but, I ranked number one on
commissions for HotGator,
That's one of the most competitive terms.
Everyone's going after it
because they want affiliate
bluehost, GoDaddy.
and then I bought a ton
You name it.
And the way I ranked really high was,
I bought a domain that had hosting in it,
or the term web hosting,
popular WordPress themes
of WordPress themes.
Instead of creating my own themes
and putting the link at the bottom,
I just found all the
that are already out
themes that cost no money.
there and that existed,
and I bought the themes,
right not just from the person
for like $50.
I'm talking about these free
So let's say the creator
for $10,000 and the whole
of one of the themes
would be David Zayne.
I would hit up David and
be like hey you created
an awesome theme,
I'm just gonna buy the
whole theme from you
And I'm not gonna give up the URL
business and the site.
And I'm gonna switch the bottom to say
theme created by David Zayne
to team created by, let's say,
Neil Patel's web hosting site.
most popular WordPress themes
but it was web hosting something, right?
You can fill in the blank.
And by doing that, I was building hundreds
and thousands of links right away
cause I was buying all the
out there and sites.
Google eventually banned by website.
Within six months I shot
off to the page of Google
for the term web hosting.
Within another three months,
I shot up to the first spot.
And you know what happened?
When I was ranking number one,
was generating was huge
I was generating over a $100,000 a month
in affiliate income.
That was great.
I didn't even spend more than $50,000
buying a ton of theme sites
and I did that over a
period of six months.
So the income that I
it was my site and they
compared to my investment.
But I got banned.
And they only banned me, and funny enough,
number two and number three
were using the same tactic
but Google didn't ban them.
And I think it was because
people eventually found out
maybe battlefield bypass
wanna make an example,
nonetheless, I learned,
don't do shady link affiliate tactics.
The second strategy I have for
you is expired domain names.
There was a domain name that
was named after a park one day.
It was battlefield something,
so I'll tell you all about it.
or whatever it is.
And I bought this expired domain name,
cause it was about like
the civil war in America
and it had all these edu links.
And I did something really
creative and interesting.
And I'm no longer in this space,
You're talking about a
So with this battlefield bypass site,
what I ended up doing is I
took the expired domain name,
put up casino related content,
and then I built a few
links here and there,
but all I did was just a
take really old domain name
that had a ton of authority.
domain name that costs
over $10,000 that was expired
and people were like, oh my god,
this thing has a high Google paid rank,
and back then that
mattered, now it doesn't.
I switched it all to casino related stuff,
and then boom, I popped
up in the top three spots
to do a lot of this stuff
for the key term online casino and casino.
That's crazy, right?
Eventually Google figure it out,
got banned, lost all my money,
but when I was at the
top, I was making, again,
six figures in affiliate income
each and every single month.
If you notice a trend I used
back in the day when I was a kid.
is put all this time and energy like I did
I stopped really doing
this kind of stuff now
because it's not long run.
And if you're not sure
if you're SEO strategy
that you're using is gonna get you banned
or if it's for the long
run, leave a comment,
and I'll tell you if
you be doing more of it,
or less of it.
Cause the last thing you wanna do
but more so just drastically
and then get banned.
Think long term.
The last strategy I have for you
that eventually will end
up getting you banned
or penalized, or just crush your rankings,
is writing the same content
over and over again.
See, a lot of you guys have blogs.
And what you're doing with your blogs,
and this will really get you banned,
for an SEO.
reduce your traffic,
you can be like, what is all
these Google updates happening?
Why is my traffic keep going down?
And I used to be a victim of it myself.
After awhile, you run
out of topics to produce.
So you just regurgitate the
same stuff over and over again.
And I'll write articles like
the top ten marketing tools
tools, social media tools,
The top ten free Google
tools that every SEO
should be using.
The top ten SEO tools for 2018.
And then I would even have older ones,
the top ten marketing tools for 2017.
And then 2016.
And I did this to each
and every single year,
and I just regurgitated this information
over and over again.
Did it for SEO tools, marketing
Delete the old ones that
and there was so much
overlap in the content.
What ends up happening
when you have two articles
or three articles that are
on the same exact topic?
How does Google know which one to rank?
They don't.
Instead, what you should be doing
is updating your old content
and changing it to 2017
to 2018 and making the
tools more thorough.
some months we get 800,000 new visitors.
no one uses anymore.
And by doing that, Google's like,
oh cool, you're updating your old content.
We should keep ranking
it higher and higher
cause it's fresh.
They don't wanna rank old
content that's outdated.
I just recently bought a blog
for half a million bucks.
And this blog was like,
oh some months we get 1.2
million unique visitors,
What you'll find it, your
And like it's all seasonality.
It's not seasonality.
It's because they have the same content
that's regurgitated over and over again
and they have a lot of outdated content
that talks about tools like FeedBurner,
which no marketers use anymore.
You delete all of that stuff,
and you prune the content,
and you update the old stuff.
traffic won't just go up,
that just sucks and no
but it will be way more consistent.
So in your blog you probably
already have regurgitated
content, combined, the less powerful one,
so go into your Google Analytics,
look at the one that gets the
least amount of search topic,
and redirect it to the other one.
Combine the content,
make it more thorough,
you have less duplicate content,
and take all your old content
one's reading anymore
you should still be going up.
and no one likes, and delete it.
And redirect it to the most relevant post.
When you do that, you're
gonna get way more traffic,
you're not gonna get penalized,
and it's gonna continually
grow quarter over quarter.
Sure if you avoid these three things,
there's no guarantee
that your Google traffic
won't go down.
But in the long run when you measure it,
year over year,
Think long term, and
don't do short term tricks
you will have longevity.
and tactics like I was doing.
Be like, oh, yeah, what
kind of widget can I end up
buying and put my name all over it?
It's not about that.
It's about longevity.
And follow these tips and
No comments:
Post a Comment